Wednesday 10 October 2007

Halo 3

http://media.guardian.co.uk/advertising/story/0,,2182783,00.html

War pics lead Halo 3 offensive:

Fake war photos use to promote new halo 3 game.

Marketing extended to form a back war for the war photography, named Jake Courage.

A two-minute documentary was made to add authenticity to the fictional exhibition

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