The age of Permanent net Revolution. questions.
1. An 'Endism' is the perspective that sees new technologies as replacing older ones, named by computer scientist John Seely Brown.
2. A 'Media Ecosystem' is the sense that the media runs like an ecosystem, with the 'Organisms' being the broadcast and narrowcast ntelevision, movies, radio, print and the internet. Mostly the system which we relate to most is the TV. therefore this ecosystem is the media enviroment in which most of us grew up.
3. 'Narrowcasting' is where special content is aimed at subscription-based audiences and distributed via digital chanels.
4. The difference between the internet and the web is that the web is enormous, but is just on thing that runs on the internet's tracks of signalling, but is already being overtaken. Cambridge firm Cachelogic have said, peer-to-peer networking traffic now exceeds web trafiic by a factor of between 2 to 10. Therefore all these types of traffic are contained withing the internet.
5. We talk about a 'push and pull' medium when thinking about the future, it captures the essence of where weve been and where we are heading. Broadcast Tv is a 'push' medium: a select brand of producers decide what is being created. The web is the opposite it is a 'pull' medium, nothing is given to you unless you choose it.
6. A positive part of blogging is the way people can recieve loads of info about anyhting they want at a tocuh of a button, it also allows people to interact and creats a community between people using the blogs. It allows people to be creative, photos can be posted on website and uploaded in seconds the way you want.
7. The internet has added a whole new dimension to digital technology, by allowing people to upload and tag their pictures on websites, which they can search an entire database for. Snapshots of anything can be found, and truely beautiful images uncovered, it has added a whole new lease to photography.
8. I think TV is becoming less and less popular with the vast increase in new media technologies, these open wider horisons to the public, allow them to communicate with whoever they want, and creates a communtiy of the internet. All of this means people are spending more time exploring the media than watching TV.
9. To try and stop this change big companies such as 'Microsoft' and 'BT' and setting up and internet based TV on demand where anything can be watched at anytime, and new media centres are being developed so who can do all you need to on one machine.
1.Chris De WolfeCEO, co-founder MySpace.
Social networks in the will become an infinitely more personal, more portable socila destinations.
These destinations will be expanded to all corners of the world, with the increase of social destinations people are wanting there online experience to become more personal.
With this huge increase in demand current hardware will have to be thoroughly enhanced, with a more collabrotive and dynamic web.
2.Chad HurleyCEO, co-founder YouTube
In five years video broadcasting will be the most accesible form of communication, people will be more open to cheaper better devices allowing to send anything they want to the friends or everyone on the internet. Chad's goal is to bring people together and expand the way youtube is used on the internet. he is a positive technological determist because he is for technology helping the way we live.
3.Maurice Levy says the challenge for advertiser will be to keep up there creativity so that viewers are kept interested.
Liquid media: this is where you can browse millions of things whichever you want whenever you want without having to want of look at other things first.
Linear media: this is viewer media in a set order with no choice about it.
4.We can see that Norvig is suggesting that Edison new what was needed and what was useful much in the way internet is developing, we will be able to do alot more alot quicker, and be able to find anything we want to.
5.In the developing the acces to new media technologies is very limited meaning we are at a digital divide and will inevitably leave them behind as we progress with our need for infoormation.
Tuesday, 26 February 2008
The key issues for audiences and institutions
Digitality: This is a new way of encoding information, all information is all based in a binary system. a huge amount of information can be dealt with but with a very small code.
Interactivity: New ways on streaming information but compressed, it can travel through the air, broadband and telephone cabels, Mutiple strands of information can be sent at once. it gives people a much more wider choice on what information they want. Beforw when only one Bandwidth of information could sent now many can.
Hypertexuality:Allows your to move between texts anyway that you wish, before it use to be linear and you were shwon one text after the other in sequence which you could chagne now you are able to skip to whichever text you wish when you want.
Dipersal: This is how information can be and is shared, it is to do with the market share and size and who is using it, the producers can deside where they want the information shown and paired with digitality it can increase the market for producers.
Virtuality:This is to do with the real and representation. It is deals with cartoons and how they a made to be real
Convergence:New media technologies are converging into one, and example of this is an ipod with shows movies.
Interactivity: New ways on streaming information but compressed, it can travel through the air, broadband and telephone cabels, Mutiple strands of information can be sent at once. it gives people a much more wider choice on what information they want. Beforw when only one Bandwidth of information could sent now many can.
Hypertexuality:Allows your to move between texts anyway that you wish, before it use to be linear and you were shwon one text after the other in sequence which you could chagne now you are able to skip to whichever text you wish when you want.
Dipersal: This is how information can be and is shared, it is to do with the market share and size and who is using it, the producers can deside where they want the information shown and paired with digitality it can increase the market for producers.
Virtuality:This is to do with the real and representation. It is deals with cartoons and how they a made to be real
Convergence:New media technologies are converging into one, and example of this is an ipod with shows movies.
Flim Industry
I looked through these websites
http://news.bbc.co.uk/
1. Production - how has digital technolgy changed the way films are shot?
With the introduction of digital projection systems, a movie can be released and delivered on a hard drive. A perfect copy of a master film print. A once clipped into place movie is simply uploaded to a server and is a one button-push away from being digitally projected.
Statistics show increases in digital cinema releases but will it take off...?
click here for bbc article on digital film
Is the increase in digital technology inspiring directors to shoot 3D?
http://news.bbc.co.uk/2/hi/technology/7213534.stm
It seems that with the increase with digital technology, many advantages have been made apparent by shooting 3D films. Paul Carter, boss of Axis Films, said digital production systems had made it much cheaper to shoot in 3D.
Before now, he said, filming a movie in 3D involved hiring specialist staff and equipment which could add thousands of dollars per day to a shoot.
"With digital there's only a 20-30% cost difference on the whole process and that's making a lot of people shooting 2D consider giving it a go," he said.
"3D is starting to get rid of the image that it's a dark art," he said.
Charlotte Jones a Cinema analyst said the number of cinema screens worldwide capable of showing 3D movies has grown from 98 in 2005 to more than 1,300 at the end of 2007 and is predicted to pass 3,000 by the end of 2008.
it seems the horisons for directors has been widely increased with the introduction of digital technology.
2. Distribution
These days most of the public veiw films on TV or by renting them, and that cinema ratings are falling showing that cinemas arent appealing enough for us to pay our money to view there films.
At the moment films are distributed to the cinemas on huge reals taking alot of hard work and money to get them transported around the country, but recently with the introduction of digital technology films now can be sent on a 100 giga byte hardrive in seconds and be broadcasted at the push of a button.
The BBC held a debate to find the reason that people dont want to go to cinemas:
Here are some of the views of people.
Why is it my fault that the cinema today can't offer me a better viewing experience than sitting at a desk
Why is it my fault that the local theaters all show the same Hollywood blockbuster films instead of offering me the variety I crave?
It's not that hard to entertain me, but you're charging me $15 and subjecting me to 20 minutes of ads while failing to do so.
It seems with the majority of people having home cinema systems and with ridiculous prices that the cinemas just wont last.
http://news.bbc.co.uk/
1. Production - how has digital technolgy changed the way films are shot?
With the introduction of digital projection systems, a movie can be released and delivered on a hard drive. A perfect copy of a master film print. A once clipped into place movie is simply uploaded to a server and is a one button-push away from being digitally projected.
Statistics show increases in digital cinema releases but will it take off...?
click here for bbc article on digital film
Is the increase in digital technology inspiring directors to shoot 3D?
http://news.bbc.co.uk/2/hi/technology/7213534.stm
It seems that with the increase with digital technology, many advantages have been made apparent by shooting 3D films. Paul Carter, boss of Axis Films, said digital production systems had made it much cheaper to shoot in 3D.
Before now, he said, filming a movie in 3D involved hiring specialist staff and equipment which could add thousands of dollars per day to a shoot.
"With digital there's only a 20-30% cost difference on the whole process and that's making a lot of people shooting 2D consider giving it a go," he said.
"3D is starting to get rid of the image that it's a dark art," he said.
Charlotte Jones a Cinema analyst said the number of cinema screens worldwide capable of showing 3D movies has grown from 98 in 2005 to more than 1,300 at the end of 2007 and is predicted to pass 3,000 by the end of 2008.
it seems the horisons for directors has been widely increased with the introduction of digital technology.
2. Distribution
These days most of the public veiw films on TV or by renting them, and that cinema ratings are falling showing that cinemas arent appealing enough for us to pay our money to view there films.
At the moment films are distributed to the cinemas on huge reals taking alot of hard work and money to get them transported around the country, but recently with the introduction of digital technology films now can be sent on a 100 giga byte hardrive in seconds and be broadcasted at the push of a button.
The BBC held a debate to find the reason that people dont want to go to cinemas:
Here are some of the views of people.
Why is it my fault that the cinema today can't offer me a better viewing experience than sitting at a desk
Why is it my fault that the local theaters all show the same Hollywood blockbuster films instead of offering me the variety I crave?
It's not that hard to entertain me, but you're charging me $15 and subjecting me to 20 minutes of ads while failing to do so.
It seems with the majority of people having home cinema systems and with ridiculous prices that the cinemas just wont last.
Thursday, 21 February 2008
Feedback #1
Joe, this is incomplete - you are missing the research into the film industry and the cover work set the first week back. I understand that you have had some absences due to illness, however it is your responsibility to catch up and I expected you to meet this deadline.
You will need to complete the work this week.
U/4
You will need to complete the work this week.
U/4
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