Wednesday 2 April 2008

Digital technology within the film industry.

Digital technology has been brought into the film industry. How is it used and what are its benefits?Posted on 'Friday, 18 August 2006', this article outlines the change in cinemas with the introduction of digital techonolgy.

Films use to be recorded on 35mm film, which would be delivered to cinemas on a reel up to 10,000ft long, having the original copy of the movie, now with the introduction of digital technology whole films can be added to a massive hardrive and digitally sent to a cinema in seconds. then is simply updated onto a server and played with a 'One-button' push.

Advantages.

  • With the use of digital technology picture quality of the films is massively enchanced, every imperfection seen with the traditional 35mm is wiped out leaving a clear unspoilt film.

  • Because the digital projector is linked to a server that means any blots you would normally see are also taken away.

  • A benefit for the movies companies is that they can be distributed to cinema's at and extremely cheap price saving thousands a year. currently it costs around £700 to distribute a film of reel to a cinema this will be reduced to a fraction of this.

  • Another benefit is that the films on the hardrive can be encypted before being shown which will massively reduce the risk of piracy which costs the industry over £6 billion per year.

  • Due to the fact that the films are being shown digitally it also means that nearly anything can be uploaded and shown in cinema's, e.g. youtube clips.

  • 3D films will be in the rise also because the digital projectors will be able to run a higgher frame rate and be able to deal with the rates of 3D footage.

Disadvantages:

  • Because this is a whole new technology some cinema's are unsure whether to come onboard, meaning that it may only be used in selective places.

  • Also the installation and purchasing of these technologies will be massively costly to the cinema industry, means a markup on all prices which is already lowering cinema viewing stats.

http://news.bbc.co.uk/2/hi/programmes/click_online/5262456.stm


Here is a qoute from wikipedia outlining the savings which will be gained with the introducing of digital technology.

Savings in distribution
Digital distribution of movies has the potential to save money for film distributors. A single film print can cost around US$1200, so making 4000 prints for a wide-release movie might cost $5 million. In contrast, at the maximum 250 megabit-per-second maximum data rate defined by DCI for digital cinema, a typical feature-length movie could fit comfortably on an off the shelf 300 GB hard drive—which cost as low as $70—which could even be returned to the distributor for reuse after a movie's run. With several hundred movies distributed every year, industry savings could potentially reach $1 billion or more.



Digital projection
There are currently two types of projectors for digital cinema. Early DLP projectors, used primarily in the U.S., used limited 1280 x 1024 resolution which are still widely used for pre-show advertising but not usually for feature presentations.



DLP Projectors.



In DLP projectors, the image is created by microscopically small mirrors laid out in a matrix on a semiconductor chip, known as a Digital Micromirror Device.

From wikipedia i found some pros and cons.

Pros

  • Smooth (at 1080p resolution), jitter-free images.
  • Perfect geometry and excellent grayscale linearity achievable.
  • Usually great ANSI contrast.
  • No possibility of phosphor burn-in.
  • Less "screen door effect" than with LCD projectors.
  • DLP rear projection TVs are smaller, thinner, and lighter than CRT projectors

Cons

  • In single-chip designs, some viewers are bothered by the "rainbow effect," explained above.
  • Some viewers experience eye strain, headaches, and migraines when viewing DLP screens.
  • Not as thin as LCD or plasma flat-panel displays (although approximately comparable in weight), though newer sets are thin enough to be wall-mounted.
  • Some devices may have fan noise.

Having read the article on the BBC's website, i can conclude that with the introduction of NMT's into the film industry there would be many finacial benefits, while also making the film watching experience more pleasuring for the viewer, howerer with its introduction many audiences may be unwilling to pay the increased cinema prices. to me its seems a way for the companies which do business within the film industry to make more money from the audiences.

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